The 'Johnson Way to Better Photography' is a series of small booklets produced by Johnsons for specific, named, retailers (mostly chemists), who distributed Johnsons chemicals and equipment.

The booklets were probably given away to customers (though the later versions are priced at 6d; 2.5p) in hopes that by reading them the customers would gain an interest in home photographic processing and return to make purchases. Possibly the retailers contributed to the costs of production of the booklets with the expectation of recovering their costs through attendant sales.

No dates are known for most of the booklets but contents suggest they date throughout the 1950s and 1960s. The second shown is definitely 1951 (date printed on inside front flyleaf), while some of the later ones are dated (i) to 1964 (by virtue of a 1964 JohnsonYear Book being illustrated on the back cover), (ii) to 1965 (date stamped) and (iii) to Spring 1968 (by virtue of a general price increase of imported products at the time, such that quoted prices can be compared with prices in dated magazines of the period).

Below are some amateur products catalogues and leaflets, dating from 1950-1955. Also, a trade catalogue dating from around 1953.