| Johnsons of Hendon ~ 'Home Photography' |
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Johnsons advertised some of
their 'chemical preparations' as being for 'Home Photography'
when they were still trading under the name Johnson & Sons,
as can be seen in an advert within the 'British Journal Photographic
Almanac' for 1937. The description seemingly refers to smaller
quantities suited to the home worker. Johnson & Sons were
renamed as Johnsons of Hendon in 1948. I acquired the 4th Edition with a small developing and printing kit which I purchased around 1960. That kit started a lifelong interest. I lost my original 4th Edition many years ago, but found another in a bookshop at Hay on Wye around the year 2000. Since then I have managed to collect together what I believe is a complete set of this very well written and illustrated guide to the essentials of photography, from taking the picture through processing the film to producing contact prints and enlargements. More recently I've added two other booklets, both by Kevin MacDonnell, one being '35mm Cameraman' and the other 'Choosing & Using SLR Lenses', the latter published by Johnsons during the period they were called Eumig (UK) Ltd, i.e. between 1st February 1977 and 1981. I've also included a (probably free) booklet from the Schoolboy's Own Exhibition, January 1950. A little leaflet that 'recaps' (as they say in "Twenty Questions") what you've heard at the Exhibition. Johnsons employed two printing firms over a period of 20 years to produce editions of their 'Home Photography' booklet. Initially they used Sawtells of Sherborne but later they (mostly) used Alf Harrison & Sons of Leeds. Information on these printers has come from a grand daughter of Alf Harrison. |
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1935 |
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(see the first 'Home Photography ~ How to do your own work' booklet, below) and became the start of the 'Home Photography' series that continued until around 1970. 'The Home Photographer and Snapshots' magazine for May 1935 carries a Johnson & Sons advert saying a trial 1oz bottle of Azol, sufficient to develop 1 dozen spools of film, will be sent post free, together with this series of booklets, on receipt of 9d (4p) in stamps. 5 articles by different authors: David Charles, FRPS; 'How to do your own Developing' Percy R Salmon, FRPS; 'How to make your own Gaslight Prints' Arthur C Banfield, FRPS; 'How to do Flashlight Photography' W L F Wastell, Hon. FRPS; How to make your own Bromide Prints' P C Smethurst, ARPS; 'How to make Enlargements' |
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Published by Johnsons of Hendon. |
'How to do your own work' 5 articles by different authors: David Charles, FRPS Percy R Salmon, FRPS Arthur C banfield, FRPS W L F Wastell, Hon. FRPS P C Smethurst, ARPS Chemicals for Home Photography and Price List |
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Published by Johnsons of Hendon. |
Foreword and 4 articles by David Charles, FRPS There are differences to the next edition, below: i) no price on cover ii) no 24page illustrated catalogue at the rear |
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Published by Johnsons of Hendon Ltd. March 1949 (Donated to me by Brian Wilkinson) |
Price 6d (2.5p) on front cover Foreword and 4 articles by David Charles, FRPS + 25 page illustrated price list & catalogue of Johnson Photographic Chemicals & Equipment |
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Back page code 50M949 Printed in England by Sawtells of Sherborne Ltd |
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In the BJPA for
1950, a Johnsons advert refers to the above edition of 'Home
Photography', saying. "It has always been our wish to co-operate
with the retail photographic dealer and in order to build up
new business for him we devote a considerable proportion of our
advertising expenditure to stimulate the interest of the beginner
in photography. Many editions of our 64-page book HOME PHOTOGRAPHY
have been published and tens of thousands of copies distributed.
This book tells in simple language how easy it is to get good
results. We back up the good work by lectures and demonstrations
at clubs, schools and exhibitions." Note: by 1965 Johnsons claimed over half a million copies of 'Home Photography' had been sold. |
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1950 |
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Johnsons of Hendon, London, NW4 |
"All the best people use Johnson Chemicals" To Remind You (that) Johnsons of Hendon Ltd and Kodak Ltd put on this exhibit at the Schoolboys' Own Exhibition (see below) |
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In Amateur Photographer magazine for December 21st 1949, Johnsons have a whole page advert. mostly encouraging purchase of the 1950 Johnson 'Wellcome' Photographic Year Book but with a small section devoted to: "Bring The Boys". "When Christmas is over come and visit us at the SCHOOLBOYS' OWN EXHIBITION at the Horticultural Hall, Westminster, London, S.W.1. The exhibition is open during the holidays from 31st December to 14th January 1950. On our big stand there will be practical demonstrations of developing films, making prints and making enlargements. The boys will be able to see how easy it is to do it all themselves. Questions will be answered and they will be given practical advice." "Make this the High Spot of the Holidays." 'Photography' magazine for December 1951reveals there was a similar stand the previous year and also during December 31st to January 12th 1952 "run by Messrs Kodak and Johnsons of Hendon; Kodak dealing with the taking side and Johnsons with the developing, printing and enlarging." By now the invitation is less sexist, extolling that "parents of boy and girl photographers ought not to miss the opportunity of taking them to see the Photography Stand at the Schoolboy's Own Exhibition.." |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed in England by Sawtells of Sherborne Ltd |
The New Home Photography Text by: A R Pippard BSc K P MacDonnell (Johnson catalogue prices this edition at 2/6d = 12.5P) Orange flashes top & bottom of covers with b&w cover pictures |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed in England by Sawtells of Sherborne Ltd |
Two copies: 2nd Edition & 2nd Edition (revised) Text by: A R Pippard BSc K P MacDonnell |
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1956 |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed in England by Sawtells of Sherborne Ltd |
Two copies: 3rd Edition, but flyleaf says 3rd Edition (revised) Same, except front flyleaf says 4th Edition (revised). Advertised at 3/- (15p) The index is updated & now includes colour photography, Ferraniacolor and Pakolor Text by: A R Pippard BSc K P MacDonnell |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
Home Photography 4th Edition Text by: A R Pippard BSc K P MacDonnell |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
5th Edition Price if not purchased within a J of H d&p kit, 3/- (15p) Text by: A R Pippard BSc K P MacDonnell Full colour covers but still b&w illustrations inside |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
6th Edition Text by: A R Pippard BSc K P MacDonnell |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
price 5/- (25p) Text by: Kevin MacDonnell illustrated by the author |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
7th Edition price 3/- (15p) Text by: A R Pippard BSc; K P MacDonnell (Johnsons claim over half a million copies of 'Home Photography' sold by 1965) New section included on Colour Printing |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Sawtells of Sherborne Ltd; Sherborne, Dorset |
8th Edition Text by: A R Pippard BSc K P MacDonnell |
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Published by Johnsons of Hendon Ltd. London, NW4 Printed by: Alf. Harrison & Sons Ltd; Burley Road, Leeds. |
9th Edition Text by: A R Pippard BSc K P MacDonnell |
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Produced in the UK by Centurion Press Ltd, 3 New Burlington Street, London, W1X 2AA |
SLR LENSES Kevin MacDonnell |
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| With acknowledegments to Alan Griffiths for the original layout idea. |
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| Notes: Many of the dates above are approximate, especially those denoted by a '?'. The September 1949 edition has a back page code which ends '949', seemingly confirming the price list date. The 1956 edition is dated by the circumstantial evidence of being part of a similarly dated advertisement. The 4th edition must date to around 1958 because of my ownership of it at that time. On 28th November 2004, at a Wolverhampton Camera Fair, I found a copy of '35mm. Cameraman' authored and illustrated by Kevin MacDonnell, published by Johnsons and printed by Alf Harrison & Sons. This fits well into the 'Home Photography' series. It was reviewed in 'Colour Photography' magazine, November 1963. One of my 'Johnson Way to Better Photography' booklet appears to date the 7th edition Home Photography to 1964. On 1st February 2005, at an Amnesty Bookshop, I found the booklet 'Choosing & Using SLR Lenses', by Kevin MacDonnell and published by Eumig (UK) Ltd; the latter being the name Johnsons of Hendon acquired when taken over by Eumig on 1st February 1977 until the management buyout in 1981. I have dated this booklet by virtue that it mentions Ilford Chromogenic b&w film XP1 400, which went on sale in 1980. |
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