The 12th Edition of the Wellington Photographic Handbook, published in 1922 (see frontispiece, above right). The Preface states:
"Our Factories, ideally situated at Elstree Near London, are under the same management as heretofore, and have the benefit of the personal direction of Mr.J.B.B.Wellington (Scientific Partner), Mr.H.W.Hall (Managing Partner) and Mr.H.H.Ward (Engineering Partner).

"Never a day passes without our receiving gratifying testimony to the value of our goods, and it will always be our endeavour to maintain the fine reputation which the WELLINGTON Products have gained for themselves all over the world".

The scan alongside came from Ian Grant who tells me his BJPA for 1928 seems probably one of the last with all the indenpendent companies like Illingworth's, Wellington & Ward etc. Also has A.P.M.

The advertisement alongside was scanned by Ian from a book on enlarging. "There's no date in the book but it's the 3rd Edition and 7 Editions were printed between 1910 & 1924". The cover is shown below.

The Wellington & Ward image left , plus the two below, were sent to me by "David". Thanks for the scans.

David says "The Cupid came from the back of one of the paper packs".